Quoted:
“The dictionary definition of graphic, ‘giving a clear and effective picture’ reveals a key function of graphic design: to convey information. As with music, design can set a mood, generate tension, surprise, or calm; it can startle or seduce. But all of these emotional states, and many others, are for the designer a kind of information. Music in a movie tells you what to think or feel about what's going on. In a sense, design does the same thing — it tells you how to respond to the rest of the message embodied in the graphics. And, again, like music, or like smell, the visual signals shoot straight to the emotions. That is the power of graphics. Language, although immensely powerful, seems less immediate, less swiftly channeled into the emotional regions of our minds.”

Malcom Greer
Inside / Outside
From the Basics to the Practice of Design

“People adopt ideas when social, personal, and financial trends intersect — a confluence that may seem random but that usually happens “by design.” Design, in its broadest sense, is the enabler of the digital era — it’s a process that creates order out of chaos, that renders technology usable to business. Design means being good, not just looking good.”

Clement Mok
Designing Business
Multiple Media, Multiple Disciplines


“For us it has become axiomatic that it can no longer be a matter of simply developing beauty from function, since we require beauty to be of the same importance as function, in fact itself to be a function. If we attach special importance to something being beautiful, because in the long term pure practicality in the limited sense is not enough for us, then practicality should no longer be demanded but taken for granted.” If ‘the beautiful’ is also hard to attain, all the more so since the concept of what is beautiful is subject to constant change, it is still always in demand.

Max Bill quoted in
The Typographic Grid
by Hans Rudolf Bosshard

“In terms of beauty, I never understood why designers felt they had to believe in anything. Because one lesson of history is, even the most contradictory movements turn out to be beautiful. You can't trust style. It's only a device for encoding material in a certain form, so why develop a sense of allegiance? It's a kind of design fundamentalism. I mean, the old slogan ‘Less is more’ was bullshit. What does that mean? Sometimes less is more; sometimes less is less. A Persian rug is not less beautiful than a solid-color rug.”

Milton Glaser
quoted in Metropolis magazine

“Simplicity is the measure of all things. Bad design is produced when designers add too much, as if they were trying to mask the true essence of things. Bad design results from a lack of self-confidence. The designers in question get scared and think, "They're paying me for design, so I'd better make sure I pack plenty of design into the images." . . .

Good design is also a question of humor and intelligence. If someone has these character traits, then I believe they should be able to learn the rules of design.”

Pat Mitchell
FAST COMPANY Magazine